THE KARTRITE HOTEL & INDOOR WATERPARK
The Kartrite opened in spring 2019. From conception in 2017, we've been involved in every aspect of this innovative and stylish family resort. We researched and presented ideas from the very beginning that shaped this entire property with smart brand guidelines that specified everything from the target market to the uniforms to the brand style. We named the hotel and most every venue inside. We worked on designing and theming all the venues and the waterpark. We’ve created every marketing campaign and TV advert.
INITIAL PRE-OPENING MARKETING TO CREATE A SENSE OF MYSTERY AND EXCITEMENT
ADVENTURE OF A LIFETIME
In conjunction with Camelback Resort, we initiated a year long promotion to introduce The Kartrite to the public and to gather information and emails ahead of the Grand Opening. The idea was radical. The grand prize is 6 nights of vacation per year.... FOR 20 YEARS. A $250,000. prize package. The results were immediate. Outpacing HGTV's Dream House Giveaway, Adventure of a Lifetime gathered over 1 million entries in the first 4 months. And it's still going strong.
