FANBANK

FanBank is the USA's leading shop local rewards program.  We helped create the FanBank image with video and photography that gave the program an identity, appealing to both locally owned merchants and the local shoppers who use them.  The crux of the idea is that the best of everything is locally made and operated.  Everyone wants to support local, and now they are all given a reason (and rewards) to do so.  Pushing hard on social media and localized radio, Fanbank is growing into a national obsession.

FANBANK MERCHANTS - THE BIG PICTURE

To introduce local business owners to FanBank, we set up a series of videos about their lives.  We found one common factor in every single person we met.  Everyone wanted just a little more time.  We capitalized on the idea of "time".  And it resonated.  

FANBANK CONSUMERS - I'M A FAN

To resonate with local shoppers, we concentrated on the pride that one takes in their own community.   Let's join together and do something great for our local merchants.  We, as consumers, get the best of everything local.  And now, get rewarded for it.  It's a simple message.  But it worked.  Big time.