CAMELBACK RESORT

In 2015, the owners of Camelback approached us to re-imagine the entire look, feel and advertising direction of the entire resort.  They were building a new hotel & indoor waterpark to add to the existing outdoor waterpark/ski hill and adventure park.  We recreated the logo, followed it up with a cohesive style guide for use across the resort, coined the tagline and developed an advertising/marketing campaign specifically targeting NYC.  The results were nothing short of spectacular.  With award winning work from everything from our Grand Opening Invitation to radio, digital and our first TV commercials, we were able to completely transform this little local ski hill into an East Coast vacation destination with an unheard of 92% occupancy rate.

CAMELBACK CASE STUDY

TV AND RADIO ADVERTISING

CAMELBACK GIVES BACK

In 2018 we began an initiative with Camelback that we called CAMELBACK GIVES BACK.  We had our first event with this group called the Breasties.  If you have 3 minutes, take a look.  You'll be glad you did.  This is what cause marketing is all about.  Pure.  Honest.  Real.  We are continuing the program with a group of Purple Heart Recipients.  And in August 2018, we will partner with the FDNY for another huge event.  

ADVENTURE OF A LIFETIME

In conjunction with The Kartrite, we initiated a year long promotion.  The idea was radical.  The grand prize is 6 nights of vacation per year.... FOR 20 YEARS.  A $250,000 prize package.  The results were immediate.  Outpacing HGTV's Dream House Giveaway, Adventure of a Lifetime gathered over 1 million entries in the first 4 months.  And it's still going strong.